Instagram did not immediately reply to request for comment. With the rise of influencers, people can even make a living there (or at least get some free stuff). What to watch: In hitting 2 billion users, Instagram has proven that its app still has room to grow, despite increased competition from apps like TikTok. With around 1bn monthly active users, Instagram is a massive platform and hugely popular all over the world. TikTok announced it hit 1 billion monthly active usersyears earlier than Facebook and Instagram reached that milestonemaking it one of the most-used and one of the fastest-growing. Young users on Instagram are known for creating fake duplicate accounts, dubbed "finstas," to hide their identities on the app.For example, a Facebook whistleblower complaint filed with the Securities and Exchange Commission this fall suggests the company misled investors about the true size of its shrinking user base.Yes, but: The question remains whether these types of metrics accurately reflect Instagram's true user base. Last week, Instagram CEO Adam Mosseri testified before Congress about the matter for the first time.The company has been dragged by lawmakers over whistleblower allegations that it doesn't do enough to protect the mental health of young users.The platform previously reached 1 billion users in June 2018. India has more than 230 million users, and is also Instagram’s fastest-growing market, currently increasing its audience by 16 quarter-over-quarter. As of December 2021, Instagram reached a new milestone of 2 billion active users worldwide. The intrigue: Instagram may have opted to keep the achievement a secret in an effort to avoid conflating its already messy public image. Congratulations and we hope you’ll be very happy together. Why it matters: Instagram joins an exclusive club of just four social apps that have hit that milestone. Instagram hit 2 billion monthly active users worldwide earlier this fall, CNBC reports, citing unnamed sources. Instagram has 400 million monthly active users 80 million photos shared per day Popular photo-video sharing app Instagram announced that the community has. That’s more than nine times the monetizable monthly active users of Twitter (the newest metric that Twitter uses for measuring active users) It’s the same amount as WhatsApp users, with Facebook Messenger trailing behind a little with 1.3 billion users. Liability for the information given being complete or correct.Data: Axios research Chart: Will Chase/Axios Instagram now has more than 2 billion monthly active users, according to the latest statistics. As of November 2020, French fashion house Chanel is the leading luxury brand with almost 41 million followers on the social media platform, followed by Gucci, Louis Vuitton, and Dior. This situation lends itself extremely well to e-commerce via social media marketing fashion and luxury brands have specially taken to Instagram marketing. The possibilities of online self-expression and the display of wealth through photographs are attractive features of the visual medium lending themselves to numerous celebrity and influencer brand endorsements of products and services. In the total ranking, Ronaldo was closely followed by singer Ariane Grande and actor Dwayne "The Rock" Johnson. He also happens to be the most-followed athlete on Instagram worldwide. As of February 2021, Portuguese football player Cristiano Ronaldo had the Instagram account with the most followers worldwide. Instagram is dominated by mostly by younger users below the age of 35, many of whom take an interest in gaining a glimpse into the lives of celebrities by following their individual Instagram accounts. Ranking just after Snapchat and TikTok, Instagram is one of the most popular social network of teenagers in the United States. Instagram is one of the most popular mobile social apps worldwide with high levels of user engagement. Overall, Instagram benefits from a strong social integration as users are easily able to share their content to a variety of social networks such as Facebook, Twitter, Flickr and Tumblr. Global Instagram engagement rate: In 2021, its global engagement rate was 5.86. In your direct inbox, youll see their most recent Activity status (example: Active 25m ago, Active yesterday, Seen, Typing.).
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